Last updated: 20/01/2026

 

The Perfume Empire is committed to protecting the privacy and rights of our valued customers. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK GDPR and the Data Protection Act 2018.

 

1. Data Controller

For the purposes of data protection law, the data controller is:

The Perfume Empire, Flat 2, Landor House, W2 5UJ, United Kingdom.

 

2. Information We Collect

We may collect and process the following data about you:

 

2.1 Personal Data:

• Information you provide when filling out forms on our website, including when registering, subscribing, purchasing products, or requesting services.
• Communication with us via email or other contact methods.
• Survey responses or feedback (though you’re not required to respond to surveys).
• Details of any transactions made through our website, including order fulfilment.
• Information about your visits to our website, including traffic data, location data, and other communication data.

 

2.2 Usage Data:

We collect information about how you use our website, including pages viewed, clicks, interaction patterns, traffic data, IP address, browser type, and general location information.

 

3. Cookies and Tracking Technologies

 

3.1 Cookies

We use cookies to improve your browsing experience. Cookies are small text files placed on your device to help us improve our website’s functionality and provide a more personalised service.

Cookies help us to:

• Understand how visitors use our website and estimate audience size and usage patterns
• Remember your preferences and settings to customise your experience
• Speed up your searches
• Recognise you when you return to our website

 

3.2 Managing Cookies

You can control or disable cookies through your browser settings. Please note that refusing or disabling cookies may limit access to certain features or areas of our website and affect its functionality.

 

3.3 Third-Party Cookies

We may allow third-party services, such as Google Analytics, Meta, or similar platforms, to place cookies for analytics and marketing purposes. These third parties may track your online activity across other websites.

For more information on cookies and how to manage them, refer to our Cookie Preference Policy.

 

4. How We Use Your Data

 

We use your personal data for the following purposes:

 

• To process and deliver orders and provide the products and services you request
• To provide customer support and respond to enquiries
• To personalise your experience and remember your preferences
• To fulfil our contractual obligations and exercise our contractual rights
• To improve our website and services through analysis of usage and feedback
• To send marketing communications, where you have provided your consent
• To notify you of changes to our services, website, or policies where required

 

5. Legal Basis for Processing

 

We process your data based on the following legal grounds under GDPR:

 

• Consent: When you provide explicit consent (e.g., subscribing to emails).
• Contractual Necessity: To fulfill orders or services you’ve requested.
• Legitimate Interests: To improve services or communicate with existing customers.
• Legal Obligation: When required by law.

 

6. Data Retention and Security

 

We take appropriate security measures to protect your personal data and ensure it is processed in compliance with this Privacy Policy.

 

• We store personal data on secure servers.
• Payment transactions are encrypted using SSL technology.
• We do not store full payment card details and will never share your payment information with third parties, except where necessary to process payments securely through authorised payment service providers.

 

6.1 Retention Period
We will retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless otherwise required by law.

 

6.2 Security
Although we implement robust security measures, please note that data transmission over the internet is not 100% secure. Any information transmitted to our site is at your own risk.

 

7. Disclosure of Your Information

 

We may share your personal data with:

 

• Payment processors – to securely process payments
• Delivery and logistics providers – to fulfil and deliver orders
• Email marketing, IT, and other service providers – to support our operations and communications
• Affiliates within our group – for internal administrative and operational purposes

 

We do not sell, rent, or trade your personal data to third parties.

 

8. Your Rights Under GDPR

 

Under the GDPR, you have several rights regarding your personal data:

 

• Access: Request a copy of the data we hold about you.
• Rectification: Correct any inaccurate or incomplete data.
• Erasure: Request the deletion of your data under certain circumstances.
• Restriction of Processing: Ask us to restrict the processing of your data.
• Data Portability: Request a copy of your data in a structured format.
• Objection: Object to processing based on legitimate interests.

 

You have the right to request correction of your personal data if it is inaccurate or incomplete. You may update your personal information at any time by logging into your account and updating your details directly, or by contacting us at info@theperfumeempire.com to exercise your rights.

 

9. Links to Third-Party Websites

Our website may contain links to other websites. Please be aware that we do not control these external sites, and they may have their own privacy policies. We recommend that you review the privacy policies of any third-party sites you visit.

 

10. Access to Your Information

You have the right to access the data we hold about you. No fee is required, unless requests are excessive or unfounded.

 

11. Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a new “Effective Date”. Please review this policy periodically for changes.

 

12. Contact Information

 

If you have any questions or concerns about our Privacy Policy or how we handle your personal data, please contact us at:

 

Email: info@theperfumeempire.com
Phone: +44 [Your Phone Number]
Address: 2 Landor House, Westbourne Park Road, W2 5UJ, London, United Kingdom

 

13. Cookie Preference Policy

 

13.1. Introduction

We use cookies on our website to enhance user experience, analyse traffic, and deliver targeted advertising. By using our website, you consent to the use of cookies as outlined in this Cookie Policy.

 

13.2. What Are Cookies?

Cookies are small text files stored on your device that help us track website usage and personalise your experience. Cookies can be either “persistent” or “session” cookies, depending on how long they remain on your device.

 

13.3. Types of Cookies We Use

• Necessary Cookies: Essential for the operation of our website (e.g., login, shopping cart).
• Performance Cookies: Used to track and analyse site usage to improve performance (e.g., Google Analytics).
• Functionality Cookies: Allow us to remember your preferences (e.g., language selection, login details).
• Advertising/Targeting Cookies: Used for delivering tailored ads and measuring their effectiveness.

 

13.4. Managing Cookies

You can control and manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, but note that doing so may affect your ability to use certain features of our website.

 

13.5. Third-Party Cookies

We may allow third-party companies (such as Google or Facebook) to place cookies for analytical and marketing purposes. These third parties are not under our control and may use cookies to track your activity across other websites.

 

13.6. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology or legal requirements. Any changes will be posted on this page.

 

13.7. Contact Us

If you have questions regarding our use of cookies, please contact us at:
Email: info@theperfumeempire.com